History of the Value Proposition and Business Model Canvas
The Value Proposition Canvas and Business Model Canvas were initially developed by Dr. Alexander Osterwalder and published in his books Value Proposition Design (2014) and Business Model Generation (2010). The initial work on the business models was grounded in the lean start-up movement and subject of his first publication Business Model Generation (2010). Value Proposition Design (2014) was then written as a companion to Business Model Generation. These books have now sold over a million copies and have been published in 37 languages. USA Today named Business Model Generation among the 12 best business books of all time, and the German edition was named Management Book of the Year 2011. The Value Proposition and Business Model Canvas are currently being used by over 5 million business practitioners around the globe and are now taught in hundreds of business school programs (globally, and growing). They are rapidly becoming mainstream best practices in the corporate innovation space.
The value of these frameworks is their ability to consolidate a significant amount of leading-edge business theories into pragmatic, easy to understand tools, that can be immediately applied to produce results and improve business success rates. The rapid adoption rate of these tools within global corporations is a testament to their value and usefulness.
In 2015 Alexander Osterwalder won the strategy award by Thinkers 50, called the “Oscars of Management Thinking”, and ranks #15 among the leading business thinkers of the world. In 2013 he won the inaugural Innovation Luminary Award by the European Union. He is a frequent keynote speaker at Fortune 500 companies and has held guest lectures in top universities around the world, including Wharton, Stanford, Berkeley, IESE, MIT, KAUST and IMD.
In 2018, our principle consultant, Dr. Daniel Lewis, traveled to Baden, Switzerland to receive 50 hours of intensive personal training from Dr. Osterwalder on how to train practitioners in the use and application of these tools, and is focused on bringing this knowledge to the smaller sized business.
In 2015 Alexander Osterwalder won the strategy award by Thinkers 50, called the “Oscars of Management Thinking”, and ranks #15 among the leading business thinkers of the world. In 2013 he won the inaugural Innovation Luminary Award by the European Union. He is a frequent keynote speaker at Fortune 500 companies and has held guest lectures in top universities around the world, including Wharton, Stanford, Berkeley, IESE, MIT, KAUST and IMD.
In 2018, our principle consultant, Dr. Daniel Lewis, traveled to Baden, Switzerland to receive 50 hours of intensive personal training from Dr. Osterwalder on how to train practitioners in the use and application of these tools, and is focused on bringing this knowledge to the smaller sized business.
More than 322 schools across the United States, plus countless more worldwide now these techniques, which we apply in advisory services and cover in our seminars and workshops.