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In the Innovation Framework, we divide how into four components: Leadership, Capabilities, Personas, and the Innovation Process. The leadership styles in the Innovation Framework are based on the work of Loewe, Williamson, and Wood (2001), who describe five types of leadership such as the following:

  1. The Cauldron: an entrepreneurial style where the business model is frequently challenged.
  2. The Spiral Staircase: a style where you climb upward without losing the overall goal.
  3. The Fertile Field: a style where the organization tries to use existing capabilities and resources in a new way.
  4. The Pac-Man: a style where you invent, outsource, and finance startups.
  5. The Explorer: a style where you explore possibilities and invest time and money in them without demanding short-term profit.

The Innovation Personas in the Innovation Framework is based on the Ten Faces of Innovation described in the work of Kelly and Littman. Kelly and Littman divide the ten personas into three categories: learning personas, organizational personas, and building personas. The learning personas are individuals digging for new sources and knowledge; the organizational personas are the ones structuring, challenging, and orchestrating the work; the building personas are typically the intellectual architects, the storytellers, and the caregivers, as well as the ones setting up a proper environment. The ten Innovation Personas are as follows:

  1. Persona: The Anthropologist (Learning)
  2. Persona: Cross-Pollinator (Learning)
  3. Persona: Experimenter (Learning)
  4. Persona: Hurdler (Organizational)
  5. Persona: Director (Organizational)
  6. Persona: Collaborator (Organizational)
  7. Persona: Experience Architect (Building)
  8. Persona: Set Designer (Building)
  9. Persona: Storyteller (Building)
  10. Persona: Caregiver (Building)

The sixty-six capabilities in the Innovation Framework are organized into sixteen aspects to simplify the analysis, all decribed in the Wheel of Innovation®. The Innovation process, consisting of the phases ideation, project selection, and commercialization.

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