The Importance of Value Proposition Quality
Since the Value Proposition drives all downstream business and marketing activities, a sub-optimal Value Proposition can impact the effectiveness of all of your downstream and outboaund marketing efforts.

- They offer something nobody wants
- Features don’t align with customer needs and wants
- Fix a non-existent problem
- Target the wrong customer

- 69% have value propositions,
- 54% had done nothing to optimize their value proposition
- less than 5% were found to have high-quality value propositions.