Value Proposition

The Value Proposition building block is at the heart of the business model, representing your unique solution (product or service) for a problem faced by a customer segment, or value you provide for the customer segment.  A value proposition should be unique and stand out from your competitors. Value propositions can be either quantitative (price and speed of service) or qualitative (customer experience or design).  The design of a good value proposition is an effort in itself (see value proposition design), the results of which become this building block.