The Business Model Canvas
The Business Model Canvas (view video) is a tool for mapping your business model. It is a visual one-page document containing nine boxes that represent the nine fundamental building blocks of a business plan.
Advantages of the Business Model Canvas include:
The Business Model Canvas offers an easy way to understand the relationship of the nine core elements of a business model to each other. The right side of the canvas focuses on the customer or the market (external factors that are not under your control) while the left side of the canvas focuses on the business (internal factors that are mostly under your control). In the middle, you get the value propositions that represent the exchange of value between your business and your customers.