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Level 2

  • NPD is decentralized within each business unit / deparment.
  • Champions shepherd projects and are a mainstay of project success.
  • Full-time employees dedicated to NPD.
  • No NPD teams but cross-functional meetings are used  to discuss new ideas / projects.
  • NPD is committee-focused.
  • Subject matter experts, volunteers and possible board of advisors influence opportunity identificatio and concept generation stages.


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