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Level 4

  • One formal stage-gate type process is employed for the entire organization.
  • The NPD process is quite visible and well-documented.
  • Personnel are very disciplined in using the process to develop all new offerings.
  • Go/No-Go criteria are clear and pre-defined for each review gate.
  • The NPD process is flexible and adaptable to meet the needs, size, and risk of individual projects.
  • There is an intranet for NPD process documentation.

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