- Informal, decentralized NPD process exists where different groups use their own tailored process.
- Limited documentation exists on the NPD process.
- The process can be readily circumvented by anyone.
- A few standard criteria are used for evaluation of NPD project activity.
- Idea generation is structured and formal.
- Different processes exists for ideas coming from internal and external resources.
- Minimal testing is performed.
- Product champions are critical to NPD success.