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Level 2

  • Informal, decentralized NPD process exists where different groups use their own tailored process.
  • Limited documentation exists on the NPD process.
  • The process can be readily circumvented by anyone.
  • A few standard criteria are used for evaluation of NPD project activity.
  • Idea generation is structured and formal.
  • Different processes exists for ideas coming from internal and external resources.
  • Minimal testing is performed.
  • Product champions are critical to NPD success.

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