Channels

This block describes how your company will communicate and transact with your customers, representing the touch points that let your customers connect with your company. Channels include how you will raise awareness of your product or service among customers, as well as how you will execute a transaction, and deliver your value propositions to them.  Channels can also be used to offer post-purchase support. There are two types of channels.

 

• Owned (direct) channels: company website, social media sites, in-house sales, etc. where the company connects directly with the customer.
• Partner channels: partner-owned websites, wholesale distribution, retail, etc. where an independent third party connects with the customer.