What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services...

Journal of Product Innovation Management Volume 23, Issue 5, Page 464-466, Sep 2006. Books reviewed in this issue:?What CustomersWant: Using Outcome-Driven Innovation to Create Breakthrough Products and Services?Ten Rules for Strategic Innovators: From Idea to Execution?The Design of Things to Come: How Ordinary People Create Extraordinary... Journal of Product Innovation Management Volume 23, Issue 5, Page 464-466, Sep 2006. Books reviewed in this issue:?What CustomersWant: Using Outcome-Driven Innovation to Create Breakthrough Products and Services?Ten Rules for Strategic Innovators: From Idea to Execution?The Design of Things to Come: How Ordinary People Create Extraordinary...
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