New Product Development as a Complex Adaptive System of Decisions

Journal of Product Innovation Management Volume 23, Issue 5, Page 437-456, Sep 2006. Early research on new product development (NPD) has produced descriptive frameworks and models that view the process as a linear system with sequential and discrete stages. More recently, recursive and chaotic frameworks of NPD have been developed, both of... Journal of Product Innovation Management Volume 23, Issue 5, Page 437-456, Sep 2006. Early research on new product development (NPD) has produced descriptive frameworks and models that view the process as a linear system with sequential and discrete stages. More recently, recursive and chaotic frameworks of NPD have been developed, both of...
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