Decomposing Product Innovativeness and Its Effects on New Product Success

Journal of Product Innovation Management Volume 23, Issue 5, Page 408-421, Sep 2006. Does product innovativeness affect new product success? The current research proposes that the ambiguity in findings may be due to an overly holistic conceptualization of product innovativeness that has erroneously included the concepts of product advantag... Journal of Product Innovation Management Volume 23, Issue 5, Page 408-421, Sep 2006. Does product innovativeness affect new product success? The current research proposes that the ambiguity in findings may be due to an overly holistic conceptualization of product innovativeness that has erroneously included the concepts of product advantag...
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