Value Proposition Development - Workshop

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The key to success of a new product is a clear, compelling, competitively superior, value proposition, which drives the development of key features as well as marketing communications. Yet many firms develop and launch new products without defining the value proposition, resulting in poor market performance.

Our value proposition workshop provides your product management and marketing resources with the tools and processes needed to systematically design and test superior value propositions. This results in improved alignment of product attributes with customer needs, and improved market success.

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